The core problem to be solved
How can we create a scalable app strategy that unifies the full value of GoTo’s product suite, while eliminating the frustrations of account setup, system configuration, and constant switching between separate apps?
Project facts
Timeline
Kicked off in Q3 2020, launched Sep 2021
My role
Product design, mobile design lead (cross-platform), user research
Team configuration
PMs, product designers, UXR, engineering, cross-functional managers, leadership
App architecture
I led the mobile initiative to integrate three distinct product experiences into a single, cohesive mobile design. This required close collaboration with cross-platform teams (desktop and web) to ensure that the converged apps not only present a unified look and feel but also deliver an intuitive experience across all platforms.
Designing the details
App launch and impact
We launched the unified app in September 2021 and saw continuous user growth, increased engagement, and positive app/play store reviews.
Previous app efforts failed to gain traction with poor reviews.
The new ratings 1 year after we launched the new unified app.